| Mistake #8: Advertising & LOWER Prices | E-mail | |
 And very few sellers realise how advertising damages the value of their homes. Typical real estate advertising often gets lower prices. It is a "conditioning weapon" to convince you to lower your price. The more a home is advertised and the longer it remains unsold, the easier it is to persuade you to lower your price. When buyers see a home advertised week after week, they wonder what is wrong with it. It can easily become known as a lemon. And lemons get lower prices. Agents say that advertising attracts buyers. But almost all buyers never buy the homes they first called about and even those who do, would still have bought the homes. Buyers do not buy because of advertising. They buy because they like the homes. If advertising really was the cause of selling your home, why would you need an agent? You could put ads in the paper yourself and save thousands in commission. Agents may say your home needs lots of "exposure". But exposure is like sunburn. The more you expose your home with typical real estate advertising, the more you burn your price. Many agents who have stopped typical real estate advertising have saved sellers thousands of dollars and achieved better prices. Your solution: YOU ARE THE SELLER OF A HOME, NOT THE BUYER OF ADVERTISING. If the agent can't show you how to sell your home without damaging its value through typical advertising, choose another agent. The best agents protect the value of your home. They know how to attract buyers who pay the best prices. |
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I would just like to thank Jason Hines and the team for an exceptional job in selling my 'not so easy to sell' home unit in an exceptionally tough real estate market. The team put in 100% effort, they kept me constantly updated and informed throughout the whole process and were always confident of getting me the top result, even if I wasn't. The final price exceeded my expectations... I was actually prepared to take less. I had it listed with an agent previously, after being charged over $600.00 for advertising, nothing happened. As soon as I switched to PFRE, things started happening, the team sold my unit and the only payment was they're reasonable agent's fee, which in this case they earned every cent. Once again, many thanks for a job well done. Phillip Moore - Wollongong |
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Our family would like to thank you for the work you put into selling our parents home. We were very happy eith the work you put into the sale. We know it was a bad time in the market, but we were all happy with the price we got, Mum & Dad were also very happy. We would recommend your agency to others as we were recommended by our friends who were happy with you and your friendly & helpful expertise. |
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