| Mistake #7: Becoming a Victim of Conditioning | E-mail | |
 It has one purpose: to convince sellers to lower their prices so that their homes can be easily sold, thus ensuring that the agents get paid. There are two classic symptoms of conditioning. The first is when the agent praises your home before you sign and then criticises your home after you sign. The second is when the price the agent quotes you becomes much less after you sign. Conditioning works in two stages. The first stage is the 'Activity' Stage. This is when the agent creates lots of activity - which causes your home to be sold for a lower price. The second stage of Conditioning is the "Crunch". This is when pressure is applied to you to reduce your price. Conditioning is a common real estate trick. It is taught in several real estate courses. Most sellers are no match for trained agents. They do not realise what is happening until it is too late. Your solution: IF YOU ARE BEING PRESSURED TO REDUCE YOUR PRICE, or the agent is using methods which can cause you to get a lower price, you should have the right to dismiss the agent. It is your home, you probably worked hard to buy it. You should protect its value. You must insist on the right to dismiss an agent if you are subjected to 'conditioning'. |
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During the past 12 months, we have had the pleasure of both purchasing a home and most recently selling a home with Jason Hines and Peter FitzGerald Real Estate. On all occasions, the team were prompt and reliable with their appointments and straight forward with answers and suggestions in both the selling and purchasing process. The staff within the office were always helpful and courteous whenever we contacted the office directly. M & L Merrick - Gwynneville |
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The sale of our unit was the culmination of 10 years of association with Peter FitzGerald Real Estate in the property market in Wollongong. We found Jason Hines to have intimate knowledge of the Wollongong real estate market and his commitment to his business was commendable. He was accessible, honest and dedicated to the sale of our property. There was no such thing as business hours and nothing was too much trouble, to ensure the sale and achievment of a realistic price. We thank Jason for his positive attitude and professionalism. John & Diana Pullen - Wollongong |
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