| Mistake #12: Bait Pricing | E-mail | |
 This highly deceptive form of selling may be sold to you as a "new way of selling" By Negotiation, Offers Above, Price Guide, Set Sale. The agent may say that offering a lower price "attracts more buyers". But it attracts buyers who only want to pay a lower price. The lowest price they see is the highest price they will want to pay. Bait Pricing also does severe damage to the value of your home because it creates the impression that your home is worth less. Even buyers who could afford to pay more for your home will still want to pay the lowest price mentioned. By using bait prices, agents commit a dreadful marketing blunder. It is a basic principle of marketing that you must market your product to buyers who can afford it. If not, you can easily be forced to sell under pressure at a lower price. Your solution: IF AGENTS CHEAT BUYERS, THEY WILL CHEAT SELLERS TOO. You should not even contact an agent who is using Bait Pricing. Avoid them completely. If you want the best price for your home, the first thing you need is buyers who can afford to pay the best price for your home. |
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I would just like to take this opportunity to say thank you for meeting and assisting my clients recently in regards to their properties. They have spoken very highly of you since your intial meeting with them; they were impressed with your professionalsim, integrity and general approach to their needs. I understand they have passed on the management of their investment property to you as well. Once again I say thank you as it is a pleasure to be able to recommend someone and know they will look after your after your client and deliver a consistent level of committed service every time. James Wood |
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Thank you so much for your hard work, determination and dedication in successfully negotiating the sale of my property in Smith St, Wollongong. Your sound advice and professional attitude made, what was a traumatic experience for me, so much more bearable. In my opinion, you went above and beyond the 'norm' and I will always be grateful to you for your kindness and assistance. Susan Clarke - Wollongong |
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